In Plain Sight

Bright, brash, and easy to ignore. Traffic cones are made to catch your eye, then fade from thought.

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But this August, they’re doing something different.

For Design Week Calgary, these everyday objects become portals to something more. Scattered across downtown, each cone hides an AR experience—tiny monuments to imagination waiting to be discovered. Scan a code. Unlock a hidden layer. Let curiosity guide you as art and design quietly reshape how you see the city.

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Cautions become invitations.